Zero Waste Week: Move to sustainable packaging

Is your company ready to embrace cleaner, greener, and more sustainable packaging?

This week is Zero Waste Week (2-6 September), an opportunity to assess your wasteful packaging products, and to improve your sustainability.

Launched in 2008, Zero Waste Week is an annual campaign to help reduce landfill waste so we can save money, preserve resources, and protect the environment.

The campaign aims to make people aware of the incremental changes they can make to reduce the waste we produce – and that includes companies and assessing the packaging for their products.

It is estimated that in 2021, each person living in the EU generated 188.7kg of packaging waste, with plastic accounting for 19 per cent of it.

And we all know just how bad plastics can be for the environment. They take hundreds of years to break down, pose a risk to wildlife, and spread toxins.

Customers increasingly want to move away from plastic and are demanding more eco-friendly and sustainable materials for their packaging.

They want brands to help them become more environmentally friendly in their everyday lives, and they are increasingly buying more environmentally friendly products.

Increasingly it makes commercial sense for brands to move to more sustainable plastic-free alternative packaging.