The importance of Christmas packaging

There are just two months to go until Christmas, and Santa Claus and his elves will no doubt already be preparing and packing for their big delivery day.

And while it’s building up to a busy time for wintry workshops in the North Pole, retailers and consumers are also starting to shift their attention to the festive season.

Companies and brands have been planning for the Christmas period for months – even years.

Almost all of our customers here at Goodyear Packaging will have finalised their gift ideas for this coming Christmas months and months in advance, and our designs and packaging solutions will soon be finding their way onto decorative displays.

Why is Christmas packaging important?

Christmas is the busiest time of the year for retailers, a time when consumers tend to buy the most items, products, and gifts.

Often they’re looking for something different, something that stands out, something that will make Christmas special for the special people in their lives.

And that is where packaging comes in.

In a challenging marketplace, packaging and packaging design plays a key role in separating your brand from your competitors.

Our designers are ready to work with you to make your product stand out on the shelf.

But there are key things to consider.

When should I start planning for Christmas packaging?

The simple answer is it’s never too early to start planning your Christmas packaging.

There’s a lot that goes into packaging, it doesn’t just appear on the shelves in the run up to Christmas.

Some of our customers are working as many as 18 months and even two years in advance.

It allows time for market research and to get the design and development process right. For instance, in cosmetics, you may need to test the stability of products and how they react with different types of packaging. As a result, you may need for adjustments to be made.

Early planning gives you the chance to research and test properly. It also allows you to plan for quantities of packaging, for filling, for shipping, and for warehousing.

Newness and fresh ideas

Are you striving to find newness in your market?

Our product development team is here to help you create fresh ideas and storylines.

The team can help you identify your place in the market, write the story that speaks to customers old and new, and to create the design and the packaging that brings that story to life.

Sustainable Christmas packaging

Around 30 per cent more waste is generated in the UK at Christmas than at any other time of the year.

More than one billion Christmas cards are thrown away; 50,000 trees are cut down for wrapping paper; and 12 million tonnes of plastic is used. That’s in the UK alone.

The sheer waste at Christmas is not lost on consumers, who want to slim their bin. They are increasingly turning to companies with a clear, defined approach to sustainability.

Which is why sustainability needs to be a top priority for you and your brand. You can’t afford not to think sustainably and about your impact on the environment.

This is where Goodyear Packaging can help. Our eco-friendly, sustainable packaging solutions are there to make you and your brand make a difference.

How can Goodyear Packaging help?

Speak to our product development elves, who are already looking ahead to Christmas 2025 and beyond.

They can work with you to create a timeline. They can talk you through the process, from the initial idea all the way through the design and development to seeing the finished product on display.

Contact our team.

Photo by Samuel Holt on Unsplash